SoftMoc is a Canadian footwear retailer with more than 135 stores and $350 in annual revenue. A family business started in 1990 that has been selling online since 1997, one of the earliest retailers in North America to do so. With 3,000 SKUs spanning the best-selling names in footwear, SoftMoc is not a brand that struggles to find customers. It needed to reach far more of them.
Meta was running at roughly 20% of SoftMoc's total ad budget, with Google taking the rest. Not because Meta was underperforming, but because the creative pipeline could not keep pace with the catalog. With 3,000 SKUs and 25 brands to cover, traditional creative production hits a ceiling fast. The team described display as something they had been "underserved on in a huge way." Every week, new inventory arrived. Every week, the creative gap widened. SoftMoc came to Marketer.com to build the creative infrastructure that could finally match the size of the catalog.
Marketer.com built the industrial creative infrastructure SoftMoc needed. 536 creatives in 10 weeks, delivering SKU-level coverage across the full catalog. Video was tested against static and came out ahead, at 5.43x versus 4.31x incremental ROAS, validating the investment in video production for scale. From batch 3, French Quebec localization expanded the addressable audience across Canada. The entire program now runs under a single new customer acquisition campaign, measured on incremental ROAS through a Meta Conversion Lift study built to hold up under finance scrutiny.
Marketer.com built the industrial creative infrastructure SoftMoc needed. 536 creatives in 10 weeks, delivering SKU-level coverage across the full catalog. Video was tested against static and came out ahead, at 5.43x versus 4.31x incremental ROAS, validating the investment in video production for scale. From batch 3, French Quebec localization expanded the addressable audience across Canada. The entire program now runs under a single new customer acquisition campaign, measured on incremental ROAS through a Meta Conversion Lift study built to hold up under finance scrutiny.
In 10 weeks, Marketer.com delivered 536 creatives across more than 25 footwear brands. Incremental ROAS came in at approximately 9x. Monthly Meta spend reached $250K+. SoftMoc now runs its full Meta channel under a single Marketer.com new customer acquisition campaign, with French Quebec localization expanding the addressable audience.
The creative volume problem is solved. The Meta channel that was running at a fraction of its potential now runs the full program. 536 creatives, 9x incremental ROAS that held up under finance review, and a creative engine sized to the catalog rather than the calendar.
