536 assets for a catalogue that would not slow down.
Ten weeks of production gave more than 25 footwear brands fresh Meta creative, including French-language work for Quebec.
536creative assets in ten weeks
New stock kept arriving
New stock kept arriving across SoftMoc’s footwear brands, faster than the existing production setup could cover it. The Canadian retailer needed more Meta creative, including French-language work for customers in Quebec.
Ten weeks, 536 assets
During the first ten weeks, Marketer produced 536 assets across more than 25 footwear brands. The team compared video with static creative and added French-language work from the third batch.
The production focused on new-customer acquisition across a fast-moving catalogue.
The first ten weeks became a broader relationship
By September 2026, Marketer was managing Meta and producing ongoing creative, along with design for the homepage, email and stores. A Google account review and brand-level creative leaderboard helped the team decide where to focus next.
More stories like this.
All customer stories
350+creative assets in six weeks
TRIP: 350+ assets. Still unmistakably TRIP.
5.92×Meta campaign ROAS
Maison Ernest: A new creative world for a Parisian original.