More orders on less media spend.
Raging Bull brought Meta, Google and Shopify into one weekly business view, then rebuilt the media plan around it.
+18.5%orders on 7% less ad spend
−22%cost per order
The business view behind the media plan.
Bring the sources together
Meta, Google and Shopify in a shared view.
Read the whole picture
Brand and non-brand activity, new-customer costs and channel performance.
Make the next decision
A weekly call ahead of the brand’s trade meeting kept reporting close to action.
One view before the weekly trade meeting
British menswear brand Raging Bull wanted Meta, Google and Shopify in one place. The team needed to see total advertising spend beside store sales before its weekly trade meeting.
Build the media plan from the business view
Marketer built a shared dashboard for brand and non-brand activity, new-customer costs and channel performance. Meta was rebuilt around ongoing campaigns, supported by new feed and story concepts.
A Google account review informed budget changes and the retirement of unused asset groups. New creative was also prepared for the Summer Sale.
More orders, lower cost per order
Orders rose 18.5% on 7% less advertising spend. Cost per order fell 22%, and blended marketing efficiency rose 18%.
Turn the dashboard into a weekly decision
A weekly call before the trade meeting connected the dashboard to decisions for the week ahead. The team could read business results and channel detail together.
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