Raging Bull was founded in 2003 by Phil Vickery, one of England's most celebrated rugby players. A farmer's son from Cornwall who earned the nickname on the pitch and built a clothing brand around everything it stood for. Two decades later, it has genuine brand equity that no amount of marketing budget can manufacture. People wear it and feel proud. That is rare.
What it did not have was an agency that treated it that way. Creative went out that could have been for any brand. Content was reactive, pushed live because it had to be, not because it was ready. No proactive thinking, no real calendar, no understanding of why someone stops scrolling when they see the bull. For Phil and the team, the frustration was not just about declining numbers. It was watching a real story go untold while the agency collected its fee and moved on.
Marketer.com took over in January 2026 with a clear thesis: the channel was built wrong. The majority of spend lived in Google at declining returns. Meta, where new customer acquisition actually lives, was barely operational. The rebuild started with channel mix. Google was scaled back deliberately. Meta was rebuilt from scratch. Audiences, attribution, creative calendar, concepts built around what Raging Bull actually stood for. As ROAS held in the 5x range, Meta spend scaled alongside it. Disciplined scale, not reactive spend.
In the last 30 days, Meta revenue is up 124% year over year on 5x the spend, at 4.86x ROAS. Total paid revenue grew 42% from February to April under Marketer.com's tenure, with May tracking ahead. Meta spend has scaled from $9.4K in January to $27K in May, a 2.9x ramp over five months at an average ROAS close to 5x. Channel efficiency held while scaling, not after.
A performance turnaround starts with fixing the channel mix, not just the numbers. It stays fixed when the team running the account actually gives a damn about the brand behind them. Meta was not the problem. It was the channel that had been ignored. The account was in decline. The brand never was.
