Nygaard Bad

In 2010 Nygaard bad was founded around one simple idea. Stylish bathroom products that don't break the bank. What started as a small Norwegian retailer has since grown into one of the country's most visited bathroom destinations. Today Nygaard bad is also one of Norway's leading online retailers for bathroom furniture. Scaling ad spend usually means accepting lower returns. Nygaard Bad did the opposite.

Minimalist bathroom with a floating ribbed wooden vanity, double sinks, a backlit oval mirror, and a gold pendant light.

Since partnering with Marketer.com, monthly ad spend has scaled from $28,000 to over $83,000. Total revenue across 22 months sits at $7.8 million on $910,000 in spend, a blended ROAS of 8.6x. Scaling budgets typically drives ROAS down. Here it has gone the other way.

Advertisement for a dark wood bathroom vanity with an illuminated mirror, featuring a sale price of 26,617,- (originally 35,490,-)A modern bathroom vanity with an oval, backlit mirror above a sink

On Google, revenue is up 599% while ROAS has more than doubled, from 3.9x to 8.0x. On Meta, monthly purchases have grown by 242% percent while spend scaled 3.3x, with ROAS holding consistently above 9x. For a brand running high ad volumes and frequent campaigns throughout the year, that kind of consistency is everything.

Most brands trade efficiency for scale. Nygaard Bad refused that deal.