TRIP is the UK's fastest-growing soft drinks brand, founded in 2019 by wife-and-husband duo Olivia Ferdi and Daniel Khoury. The story started weeks before their wedding, when Daniel was injured playing football and told he wouldn't walk down the aisle. He tried CBD and recovered in seven weeks. The couple left careers in law and finance, put their savings on the table, and launched TRIP, a brand built around "a little bit of calm in everyday chaos." Today TRIP holds 88% of the UK CBD drinks market, is the sixth-largest carbonated drinks company in the UK, the top-selling drink on TikTok, and is stocked in 11,000+ locations including Sainsbury's, Boots, Holland & Barrett, Ocado, Selfridges, Harrods, and Soho House globally.
TRIP came to Marketer.com with a creative volume problem the category demanded. The product range had expanded well beyond CBD drinks into magnesium drinks, Mindful Blend with Lion's Mane and Ashwagandha, powders, and gummies, each with its own positioning, each across multiple channels and markets. UK retail. US launch. Carrefour in France. Soho House globally. DTC, hospitality, paid social, OOH. The aesthetic-calming visual world TRIP is famous for needed to ship at the speed of a viral soft-drinks brand, across every geography, in every format, without the agency-and-shoot bottleneck.
Marketer.com became TRIP's creative engine inside Ember. The full pastel visual world of the brand, produced and iterated inside one AI-native creative production environment. The work runs across statics and video, across UK and US product lines, briefed in by a rotating bench of strategists, brand leads, and channel owners on TRIP's side. The first major launch through the system was the electrolyte sachet ascension, a category Ember picked up end-to-end including lifestyle imagery TRIP would not otherwise have shot. From there the engine moved into summer heatwave creative, Amazon product video across the lineup, email assets, and Meta-buy creative built specifically to lift average order value on the multipacks.
In six weeks 350+ creatives have shipped across Meta, Amazon UK and US, TikTok Shop, email, and the TRIP website. The freelancer bench TRIP used to lean on for lifestyle work is being replaced by one system that holds the brand. Lower-tier launches that previously would have gone to market without a shoot now get full creative coverage.
A functional drinks brand running at the speed of the calmest aesthetic in the category. One creative system carrying TRIP's pastel world from a Tube ad in London to a TikTok in New York to a hospitality menu in Soho House Paris.
