Frame It All has been making composite raised garden beds in North Carolina since 1987. Nearly four decades of American manufacturing behind a catalog that spans everything from compact raised beds to full walk-in animal enclosures. Considered purchases with real price points, real product expertise, and a 30 to 40% repeat purchase rate from customers who already know the brand. The fundamentals were always strong. The acquisition system was not.
Two agencies had presided over a declining channel on a percent-of-ad-spend model that rewarded spending more, not performing better. Spend would go up, efficiency would dip, and a disproportionate share of revenue kept coming from people who already knew the brand. The founder had been thinking about a change for close to a year. He described it as "set it and forget it." He already knew. He just needed someone to show him the data.
Marketer.com ran the audit and the picture was clear. Google assets had not been touched in 30 days. Custom audiences were over a year out of date. Same creatives, no testing, no iteration. Marketer.com took the account over mid-trough and rebuilt the foundations. Audiences rebuilt with proper exclusions. Attribution cleaned up so Google and Meta were no longer double-counting the same customers. Branded and PMax campaigns separated to stop them cannibalizing each other. New customer acquisition was pulled out of the blended numbers and made the thing the program was optimized for.
“Our experience with Marketer has been very good, with excellent communication and collaboration to adjust the creatives as needed. We're about to scale and have confidence this can be done intelligently.”
Meta became the primary acquisition lever, with cold prospecting campaigns introducing Frame It All to homeowners and gardeners who would never have searched for a modular animal barrier on their own. The Animal Barriers line emerged as the hero category and the creative system scaled it. Google ran alongside as the demand capture layer, converting the intent Meta's prospecting generated upstream. A separate lead generation engine was built for the Fences division, with cold Meta campaigns generating over 170 leads and reaching more than 150,000 people. Two revenue streams inside the same system, without competing for budget or audience.
The results followed. Blended ROAS landed at 5.04x. The top-performing Meta campaign delivered 10.8x. New customer revenue grew 238% and total revenue more than tripled, with 87% of it now coming from first-time buyers. Twenty-five years of product expertise finally paired with a paid media system that can find the people who haven't discovered it yet.
