A clearer job for every campaign.

Frame It All wanted paid media to reach more people who had never bought from the brand. Before increasing activity, the team reviewed audience settings, exclusions and attribution.

Marketer rebuilt the audience settings and reviewed campaign measurement. Branded and Performance Max activity were separated. Meta prospecting introduced the gardening range to new audiences, with Animal Barriers as a creative focus, while Google captured existing demand.

The Fences division needed enquiries rather than ecommerce purchases, so it received a separate campaign and objective.

The gardening range could now be assessed against an explicit new-customer objective, while the Fences division could be assessed against enquiries. The account structure and creative followed those two customer journeys.