HuckleBee Farms is easy to fall for. Their small-batch infused honeys are products you buy for someone else and end up keeping for yourself.
When HuckleBee Farms came to Marketer.com, monthly revenue averaged $79,000, driven by organic traffic, repeat buyers, and branded Google searches. The pull was real, but it did not automatically translate into paid growth. What they needed was a way to scale without losing the character that made the brand work. Instead of fitting them into a conventional ecommerce template, we built a creative system around flavor, ritual, and gifting. The goal was to make the ads feel as considered as the products themselves.
The work started with Google. The legacy brand campaigns stayed in place, but underneath them a full acquisition stack was built for the first time. Search Core, High Intent, Performance Max, and Shopping, all targeting cold, non-brand queries that had never been touched before. Search Core conversions went from 37 to 208, a 462% increase. Non-brand spend generated 1,545 incremental conversions at a $14.07 cost per acquisition. Google went from a brand capture tool to a genuine growth channel.
Meta was deployed alongside it as the volume engine, with 88% of spend directed at prospecting cold audiences. Since launch, $207,200 in spend has produced 13,861 purchases at a $14.95 cost per acquisition. Performance held across the full catalog, from Espresso Honey to Salted Caramel and Irish Cream.
Monthly revenue has gone from $79,000 to $306,500. New customer revenue has grown from $38,000 to $248,000 per month, a 553% increase.
HuckleBee Farm's products were always good and now they have a system that matches them.