Bring more people from the first ad to the gift box.
HuckleBee Farms connected new-customer campaigns with weekly creative, bundles and a clearer shopping experience.
+885%first-time Shopify buyers, year on year
Connect the occasion to the order.
A reason to buy
Creative explored iced drinks, wedding favours and gifting.
A way to choose
A build-your-own-box bundle builder offered tiered savings.
A clearer shop
A new homepage and cleaner theme carried the offer into the store.
Help new buyers understand infused honey
HuckleBee Farms wanted more people to discover its infused honey range. That required campaign decisions, fresh creative and dependable measurement to work together.
Connect the occasion in the ad to the order
Marketer rebuilt the Meta campaign structure around new customers, refreshed creative every week and validated tracking. Ads gave the honey specific occasions, including iced drinks, wedding favours and gifts.
The same thinking continued after the click. A new homepage, cleaner theme and build-your-own-box bundle builder with tiered savings gave customers more ways to choose and combine products.
More first-time Shopify buyers
First-time Shopify buyers rose 885% year on year.
By August 2026, the work included paid media, creative, email and retention, and the website. Customer acquisition had become part of a broader shopping-experience programme.
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