Huckle Bee Farms is a U.S. DTC honey brand with over 40 SKUs. Shopify revenue grew from $435K in 2024 to $1M in 2025, and is on pace for $3.5M+ in 2026, almost entirely under Marketer.com's tenure. Honey is one of the hardest DTC categories to acquire on paid: low AOV, narrow buyer intent, a repeat-purchase model. The kind of product that builds real loyalty once it reaches the right buyer. Getting it there had been the problem.
Jim, the founder, had already been through two agencies. Each took the budget, ran the campaigns, came back with reports. When the numbers did not move, the answer was always some version of the same thing: trust the algorithm, give it more time. Few new customers. No real growth. Just spend and explanations. Jim came to Marketer.com looking for a different deal: skin in the game.
The engagement runs on a revenue share structure. Marketer.com only makes money if Huckle Bee does. That is the deal. One team replaced two agencies. Campaign architecture rebuilt from scratch. Net-new customer acquisition campaigns on Meta, fresh creative refreshed weekly, pixel events validated end to end. Spend scaled from $14K to $295K with efficiency held the entire way up. aMER held above 2.7x through 20x scale. Unit economics protected throughout.
“We're already at $700K year-to-date, and it's not even the end of Q1. That's what I did in a full year, two years ago.”
In Q1 2026, Huckle Bee Farms acquired 17,267 first-time Shopify buyers. The two prior agencies delivered 1,753 in Q1 a year earlier. 9.85x more new customers, on the same product, with the same brand. New customer revenue grew 820%. Total Shopify revenue grew 430%. Ad spend scaled 20x year over year.
17,267 first-time buyers acquired in three months. Not an accident of timing or budget. This is what happens when the team running your campaigns have a direct stake in what they deliver.
