MonitoringAlert
CPA up 38% on Prospecting US
Two ad sets are behind it. No tracking or site issues found.
- Frequency
- Above 4 on both
- Click-through
- Down by a third
The operating system for
profitable ecommerce marketing.
A named team runs it for you. Agents read your market and ad data every day. Designers make the next creatives.
What we should work on
Bhoul
Ask Marketer or @ to add context
Recent projects
- Christmas gift box launchIn progressWorking
- Prospecting ad refreshUpdated 2 hours ago
- Weekly spend reviewUpdated 3 hours ago
Built on the platform.
The parts that do the work.
Bhoul
AutomationsDraft
Pause 2 tired ad sets. Launch 3 new ads.
Prepared from your rules, ready for review.
- Budget
- Inside the weekly plan
- Naming and tracking
- Checked
GuardrailsWaiting
Needs the head of growth
Nothing changes until someone confirms.
- Preview
- 2 pauses, 3 new ads
See what’s working
in your creative.
BhoulCreative library
1–21 Sep
Meta
- Dip, don’t drizzle.Winner
- The pour says it all.Live
- Cold pressed in Oslo.Live
- Olives worth the jar.In test
- Next creativeBread’s best friend.DraftIn test
Put repeat work
on a schedule.
Bhoul / Automations / Graduate test winners to scaling
LiveSchedule
Every day at 07:00
Trigger
Loop
Every ad set in Testing
Meta · Testing CBO
Measurement
Last 7 days: spend, purchases, CPA
Read from your ad account
Condition
CPA under $32 with 3+ purchases
Target from your business rules
Passes · 3 ad sets
Authority
Inside the scaling budget
Applies without waiting
Meta action
Duplicate into Scaling ABO
Named and tagged to your rules
Slack
Post to #growth-alerts3 ad sets graduated
Not yet · 9 ad sets
Condition
Spent 2× target, no purchase
2 of the 9
Meta action
Pause the ad set
Budget goes back to testing
Launch from Slack.
Live once you confirm.
A sample Slack workspace for Bhoul, a sample brand, with the Marketer app in three channels.
In the marketing channel, on Friday, September 18th:
- Sara, 16:42: @Marketer should we refresh ads before we raise the Prospecting budget on Monday?
- Marketer, app, 16:42: Refresh first. Two Prospecting ad sets are worn out. More budget now only buys more of the same ads. Meta Ads, Prospecting, last 14 days: Frequency 4.3, CTR −33%, CPA +38%. Want me to brief three new UGC ads for Monday?
- Sara, 16:44: Yes, brief them. The budget waits until they’re live.
In the reporting channel, today:
- Marketer, app, 08:00: Here’s last week for Bhoul. Weekly performance, 14–20 Sep: Spend $21,400 (+2%), Revenue $72,760 (+8%), Blended ROAS 3.4 (Target 3.2). What changed: UGC ads led new-customer sales. Google Shopping is behind plan. From Meta Ads, Google Ads, Shopify, Google Analytics. Every Monday at 08:00. Reaction: chart increasing, 2.
- Jonas, 08:14: Good week. Shopping goes first in stand-up.
In the launch channel, today:
- Marketer, app, 11:30: @Sara the Meta test with the three new UGC ads is ready. Nothing goes live until you confirm. Preview on Meta Ads: UGC test. Budget: $300 a day, 7 days. Audience: New buyers, Nordics. 3 ads. Confirmed by Sara at 11:32.
- Marketer, app, 11:32: Launched after you confirmed. The three ads are live on Meta; first results in next Monday’s report.
Creative ambition.
Carried into market.
One creative direction across film, fashion imagery and paid and organic channels.
5.92×Meta campaign ROAS
351creative assets in one month
Raging BullMore orders on
less media spend.
Raging Bull brought Meta, Google and Shopify into one weekly business view, then rebuilt the media plan around it.
+18.5%orders on 7% less ad spend
−22%cost per order
A wider network.
Close to the work.
Google Ads
Wayflyer
Snap Inc.
TikTok
Your people.
On the work.
Hiring a senior media buyer takes months. Agencies spread their best people thin. Here, the same named people stay on your account.
Client lead + you
Your client lead is a clear point of contact. Together you set the priorities, and goals, reporting and decisions stay in one working plan, with named owners and direct Slack access.
Performance marketer
Hands on your account: media buying, optimisation and testing, run to the agreed scope. Lifecycle and email flows can be added; our team builds and reviews them in the agreed platform.
Your team + ours
Review what worked, then decide together. Each round ends with the learning and one clear next action. Keep your marketers and add our capacity, or let us run the agreed channels.
Book a demo.
Here’s what happens.
Bring whoever signs off on the budget.
We go through where your ad money goes now.
We show you what we would change first.
If we’re a fit, you get a proposal with the scope and the price, written to share with your team.
Before we talk.
Who is the Growth Team for?
Ecommerce brands that sell their own products online and already spend at scale on ads. We don’t take on agencies, software or service businesses.
What does the Growth Team include?
Creative strategy and new creatives, media buying and weekly reporting, agreed around your business. Lifecycle and email flows can be added to the scope; our team builds and reviews them in the agreed platform.
We already have a marketing team. Do we still need you?
Keep them. We take the work you want us to own and leave the rest with your team.
Will a junior end up doing the work?
No. The same named people stay on your account, with direct Slack access.
Won’t AI creatives look like AI?
Our designers make every creative with AI, to your brand’s rules. Art directors decide what ships.
How is an engagement scoped?
Around the business, the work required and the level of responsibility you want us to take. Tell us your goals and current investment, and we’ll scope an engagement that fits.
What’s holding your store back?
Bring your numbers. We’ll show you what to change first.