A new creative world for a Parisian original.

Ahead of its spring 2026 collection, Maison Ernest wanted a closer creative and marketing partnership. The house brought more than a century of history and a distinctive attitude. The next collection needed to express both wherever people encountered the brand.

Design came first, then marketing. A small in-house team needed the range and production capacity to carry the idea across collections, channels and markets.

Marketer worked with Maison Ernest’s art director, using the house’s creative bibles and regular feedback to develop cinematic films, editorial scenes, product imagery and motion. Reviews covered both the mood of a collection and the precise silhouette of a heel.

Corps Franc, High Summer and Espresso continued through paid and organic social, website imagery, email and product visuals. Summer-sale creative was delivered in six languages. Films for the giant screens outside Printemps Doha took the same identity into a much larger setting.

The summer-sale Meta campaign delivered a 5.92× return on ad spend.

Production kept pace after the campaign, with 351 assets in one month for the house’s digital touchpoints.

By September 2026, the teams were developing more product stories, banners and advertising films, including Opera Black. Maison Ernest’s art director stayed closely involved as the work reached France and international markets.