Test the creative.
Strengthen the next decision.
The DB Method tested new angles, iterations, short video and email work to give its next decision better evidence.
+286%revenue, year on year
Test the creative.
Extend the journey.
New angles
Fresh concepts ran alongside established static creative.
More formats
Short looping video added a different way to demonstrate the product.
Beyond the ad
Klaviyo flows and a welcome offer supported the wider programme.
Turn the next question into a useful test
The DB Method wanted clearer evidence about which creative and customer-journey choices to develop next. The US fitness equipment brand needed a testing plan that could give the team a useful basis for that decision.
Change the creative and the journey after the click
Marketer explored new customer angles, iterated on established static ads and introduced short looping video. Fresh concepts ran alongside creative that had already shown promise.
Klaviyo flows and a welcome offer continued the journey after the ad. The offer stressed the value of the package instead of using a deeper discount. Media investment increased during the testing programme.
More revenue as the programme grew
Whole-business revenue rose 286% year on year.
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