The DB MethodPaid media & creative testing
Business outcome
≈+286%reported revenue year-on-year
1 July–17 September versus the same period a year earlier
Rounded whole-business revenue comparison during increased media investment. Not an estimate of incremental advertising revenue or a like-for-like efficiency comparison.
The work, up close.
Selected creative for The DB Method.
Test the creative. Extend the journey.
New angles
Fresh concepts ran alongside established static creative.
More formats
Short looping video added a different way to demonstrate the product.
Beyond the ad
Klaviyo flows and a welcome offer supported the wider programme.
Turn a broad concern into a testable question
The DB Method wanted to know whether a performance decline came from the market or its marketing. The US fitness equipment brand needed a testing plan that could give the team useful evidence for the next decision.
Change the creative and the journey after the click
Marketer explored new customer angles, iterated on established static ads and introduced short looping video. Fresh concepts ran alongside creative that had already shown promise.
Klaviyo flows and a welcome offer continued the journey after the ad. The offer stressed the value of the package instead of using a deeper discount. Media investment increased during the testing programme.
Revenue rose while media investment also increased
Revenue increased by approximately 286% from 1 July to 17 September compared with the same dates a year earlier.
This is total reported revenue during a period of higher media investment. It does not isolate the effect of creative, email or advertising, and it is not a like-for-like efficiency improvement.
Make your next move count.
Bring your priorities. We’ll work out the media and marketing support your business needs.