Foot FountainLaunch creative & paid media
Business outcome
96%revenue from first-time customers
Twelve-month reporting period
Reported share of store revenue from first-time customers. Exact dates were not specified; this is a customer-mix measure, not a percentage increase from a zero baseline.
The product, in use.
From product detail to a real use case.
Show the rinse. Make the use clear.
The product
A foot-rinse platform connected to a hose.
The demonstration
Show the rinse early, before the plunge or the trip indoors.
A familiar setting
Waterfront, RV and outdoor-home settings connect the product with its use.
Make an unfamiliar product obvious
Foot Fountain needed to introduce an outdoor foot-rinse fixture for waterfront homes, pools and RVs. Spring and summer gave shoppers a reason to consider it, but the launch still had to make an unfamiliar product easy to understand.
Put the rinse in the opening
Marketer tested creator-style demonstration video, static creative, lifestyle footage and user-generated content. The clearest direction was to show the rinse early in a waterfront or RV setting the buyer recognised. Static variations followed the same logic.
The team read purchase response alongside attention measures. An opening could attract viewers and still fail to explain why they should buy the product.
A specific creative direction for the season
The demonstration led the ads that followed, giving the team a specific way to present the product. Foot Fountain also reported selling out before the season ended.
That stock outcome is part of the launch story. It does not establish how many sales were caused by the campaigns.
In the reported twelve-month period, first-time customers accounted for 96% of store revenue. This describes the customer mix during the period.
Make your next move count.
Bring your priorities. We’ll work out the media and marketing support your business needs.