AKS LabelPaid media & creative development
Business outcome
+51%reported store revenue year-on-year
92-day trial versus the same period a year earlier
Whole-store revenue during a trial that included an end-of-season markdown. Exact dates not specified. Not a measure of incremental advertising revenue.
The work, up close.
Selected creative for AKS Label.
Give the channel 92 days
AKS Label asked Marketer to assess paid media for premium womenswear in a small market. The Norwegian brand needed evidence that the investment made sense at its price point. A three-month trial created a defined period for judging the channel while protecting the collection’s art direction.
Judge the campaigns beside the store
Marketer worked across paid social and search, reading campaign performance beside total store revenue. The review separated branded search from the wider picture and examined the role of the end-of-season promotion.
Creative development followed AKS Label’s art direction, so campaign findings did not override the way the brand wanted to be seen.
The 92-day result, markdown included
Store revenue was reported up 51% year-on-year across the 92-day trial, and the partnership continued beyond it. An end-of-season markdown accounted for most reported Meta purchases.
This describes the business during the trial. It does not isolate how much of the growth came from advertising.
Use the comparison that tells the truth
The previous quarter was a weak comparison point, so the year-on-year result was more useful. Branded search also captures people already looking for the business. Both facts matter when judging the trial beside individual campaign returns.
Make your next move count.
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