Keep the art direction at the centre.
AKS Label paired paid social and search with brand-led creative, and judged the campaigns on total store revenue.
+51%store revenue, year on year
Make paid media fit the brand
AKS Label asked Marketer to assess paid media for its premium womenswear in Norway, while keeping the collection’s art direction central.
Judge the campaigns beside the store
Marketer worked across paid social and search, reading campaign performance beside total store revenue.
Creative development stayed within AKS Label’s art direction while campaign findings informed what to develop next.
Store revenue rose 51% year on year
Store revenue rose 51% year on year, and the partnership continued.
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