Gems & JuniperPaid media & ecommerce
Business outcome
+58.1%store revenue year-on-year
Twelve months to 17 September versus the preceding twelve months
Whole-store revenue across the reported periods, alongside increased media investment. Not a measure of Google campaign contribution or advertising incrementality.
The work, up close.
Selected creative for Gems & Juniper.
A purchase built on trust
Gems & Juniper makes keepsake and memorial jewellery by hand in British Columbia. Some pieces contain deeply personal materials. Customers need confidence in the maker before placing an order, so the campaigns had to respect the care behind that decision.
Make Google more specific
Marketer focused its campaign work on Google. The team built around the product range, including Performance Max activity for cremation jewellery and US remarketing. Those campaigns became a substantial part of the account.
Meta largely kept its existing structure. The Google changes were one part of a wider media programme.
Read the whole-store result with media spend in view
Store revenue increased by 58.1% over the twelve months to 17 September compared with the preceding twelve months. Media investment also increased.
That comparison covers the whole store. It does not isolate Google’s contribution or measure advertising incrementality, and it is separate from the attributed return of any individual campaign.
Make your next move count.
Bring your priorities. We’ll work out the media and marketing support your business needs.