Earn trust before asking for the order.
Google campaign development for handmade keepsake and memorial jewellery, where the buying decision is unusually personal.
+58.1%store revenue, year on year
A purchase built on trust
Gems & Juniper makes keepsake and memorial jewellery by hand in British Columbia. Some pieces contain deeply personal materials. Customers need confidence in the maker before placing an order, so the campaigns had to respect the care behind that decision.
Make Google more specific
Marketer focused its campaign work on Google. The team built around the product range, including Performance Max activity for cremation jewellery and US remarketing. Those campaigns became a substantial part of the account.
Meta largely kept its existing structure. The Google changes were one part of a wider media programme.
Store growth with a larger media programme
Store revenue rose 58.1% year on year.
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