Bundles, add-ons and ads in one programme.
Beau Bottles worked on what customers could buy alongside the Meta, Google and creative programme that brought them in.
Build the offer and the creative together.
Shape the order
A bundle ladder and branded heat-gun add-on added ways to buy.
Show the occasion
Creator video showed miniature bottles being wrapped for a party.
Put learning to work
Meta testing fed successful creative into a scaling campaign.
Look beyond the first click
Beau Bottles makes decorative wraps that turn bottles into gifts. Expanding paid acquisition meant improving what customers could add to an order as well as the ads that brought them to the store.
Give customers more ways to build a gift
The programme combined Meta and Google with new creative, email and SMS. A bundle ladder and branded heat-gun add-on gave customers more ways to build an order.
Meta tests moved successful creative into a scaling campaign, while Google activity restarted. Daily Meta spend rose sixfold in two weeks. A creator video of miniature bottles being wrapped for a party became a leading ad.
Build the offer and campaigns as one programme
The higher spend ran alongside the bundle, product add-on and creative work. The offer and the campaigns promoting it were treated as parts of the same programme.
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