Magic SpoonCreative production
Creative production
28products in the redesign scope
September–October 2026 production plan
The brief covered 28–29 product variants. This figure describes the planned redesign scope, not completed asset delivery.
The work, up close.
Selected creative for Magic Spoon.
From samples to a wider creative brief.
Start with samples
Sample creative preceded the engagement in April 2026.
Work flavour by flavour
Bowl shots, pours and packaging explored each product’s identity.
Plan the redesign
The September–October brief covered 28–29 product variants. Planned scope, not completed delivery.
The cereal had to look real
Magic Spoon needed every flavour to look appealing and immediately recognisable. Before commissioning the work, the team wanted to see how Marketer would handle product realism and which information would guide the creative.
Prove the approach with samples
Marketer prepared sample creative before the engagement began in April 2026. Production then moved through the range flavour by flavour, exploring different concepts.
The brief called for brighter morning settings, everyday bowls, pours with visible packaging and hands holding the boxes. Magic Spoon reviewed the work closely for product accuracy and brand detail.
Carry the range through a redesign
By September 2026, the scope covered imagery for Magic Spoon’s redesign across 28–29 product variants. Each flavour was paired with its updated palette and illustrated character, beginning with Fruity Cereal. This was the planned production scope through October.
The work moved from initial samples into redesign imagery, with the client confirming the brand details as the product range changed.
Make room for better creative.
Tell us what you need to make. We’ll shape the creative support around your brand.