Microsoft Ads

Overview

Microsoft Advertising often gets set up once and forgotten. Marketer reports its spend, revenue, ROAS and conversions next to Google, and tells you when it’s worth more attention.

New Search campaigns, ad groups, ads and keywords are created paused, and every change is previewed before it runs.

How it works

Once connected, Marketer can:

• Report Microsoft Advertising next to Google and every other channel.
• Create paused Search campaigns, ad groups, ads and keywords.
• Edit names, status and budgets, confirmed by your team.
• Add negative keywords and location targeting.

Set it up

1. Log in to Marketer and open Settings, then Integrations.
2. Find Microsoft and click Connect.
3. Sign in with Microsoft and pick the ad accounts Marketer can use.
4. Choose read-only, or let Marketer propose changes for you to confirm.
5. That’s it. Microsoft works in chat, reports, automations and its dashboards.