Google Ads

Overview

Connect Google Ads and see Search, Shopping and Performance Max next to every other channel. Marketer separates brand from non-brand, watches pacing and tells you what changed.

When it’s time to act, Marketer prepares the change and shows you a preview. It applies when you confirm, and every change is logged.

How it works

Once connected, Marketer can:

• Split brand and non-brand performance.
• Watch Performance Max asset groups and feeds.
• Catch search term waste early and propose negatives.
• Prepare budget, bidding and keyword changes for you to confirm.
• Write the weekly Google summary for you.

Set it up

1. Log in to Marketer and open Settings, then Integrations.
2. Find Google and click Connect.
3. Sign in with Google and pick the ad accounts Marketer can use.
4. Choose read-only, or let Marketer propose changes for you to confirm.
5. That’s it. Google works in chat, reports, automations and its dashboards.