Earlier perspectives.
From the archive.
Earlier articles on ecommerce, advertising and growth, kept at their original addresses. Each reflects its original publication date.
Archived articles
13 articles
16 min read
Meta Pixel vs CAPI: What’s the Difference, and Do You Really Need Both?
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14 min read
Why Your Facebook Ads “Stopped Working” (And What to Do About It)
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11 min read
Customer Acquisition Cost (CAC): Why This Metric Can Make or Break Your Growth
Customer Acquisition Cost (CAC) is key to growth. Track, benchmark, and optimize to avoid spending $2 for every $1 of new revenue.
17 min read
7 Ways to Boost Shopify Store ROAS in 2025
Boost your Shopify store’s ROAS in 2025 with AI tools. Discover how Marketer automates campaigns, personalizes ads, and increases retention to drive up to 15.7x ROAS while cutting costs.
22 min read
Best Shopify Marketing Tools: 2025 Roundup
AI isn’t just hype—it’s quietly transforming how Shopify brands grow. This guide explores how smart teams are automating creative, targeting, and retention to scale efficiently in 2025.
24 min read
Ecommerce Ad Campaign Checklist: 12 Steps
AI is changing how Shopify brands scale. In this guide, we break down how top DTC teams use AI to automate creative, media buying, and retention in 2025.
21 min read
Low ROAS Problems: 5 Solutions That Work
Tired of guesswork? Marketer’s AI auto-generates top-performing ad creatives, finds your best audiences, and scales your Shopify ROAS—no manual work needed.
14 min read
Ad Spend Management: Common Questions Answered
In today’s fast-moving digital landscape, every advertising dollar counts. With e-commerce sales surging past $5.5 trillion and digital ad spend rising rapidly, managing your ad budget efficiently is no longer optional—it’s essential. Whether you're advertising on Shopify, Meta, or Google, success depends on your ability to track the right metrics, act on real-time insights, and leverage AI-driven tools to cut waste and boost ROI.
6 min read
Google Ads vs Facebook Ads
Curious whether Google Ads or Facebook Ads is right for your business? This in-depth comparison breaks down targeting, ad formats, costs, and performance metrics to help you choose the best platform—or use both—for maximum ROI.
6 min read
How to Scale a Shopify Store with Ads
Learn how to scale your Shopify store with paid ads using proven strategies for Facebook, Google, TikTok, and more. This guide covers platform tactics, funnel optimization, budget scaling, and operational readiness.
6 min read
Shopify A/B Testing
Unlock the full potential of your Shopify store with strategic A/B testing. This comprehensive guide explores how split testing can boost conversions, reduce guesswork, and give your brand a competitive edge. Learn the fundamentals, tools, and advanced techniques to run high-impact experiments that drive real business results.
8 min read
How to Speed Up Your Shopify Store: Comprehensive Optimization Guide
Ensuring your Shopify store loads quickly is essential for delivering a seamless shopping experience, boosting conversions, and climbing higher in search engine rankings. In this guide, we’ll walk through every aspect of performance optimization—from understanding why speed matters to advanced technical tweaks and ongoing maintenance strategies.
6 min read
Why is AI great for ecommerce marketing
Imagine a campaign that automatically reallocates budget from Display to Search the moment someone is most likely to convert—without you lifting a finger. That’s the promise of Performance MAX. Since its global rollout in 2022, advertisers have seen uplifts of 20–30% in conversion volume when migrating from Smart Shopping to PMax[^1]. Below, we’ll unpack the “what,” “how,” and “why” of PMax, complete with mini case studies, data riffs, and step‑by‑step action items you can implement today.
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