Overview
Connect GA4 and Marketer follows visitors from the ad to the checkout. See sessions, users, key events and purchase revenue joined with ad performance, and where the funnel leaks.
Marketer can also set up key events, audiences and custom dimensions when you ask, with a preview before anything changes.
How it works
Once connected, Marketer can:
- Follow campaigns through to conversion.
- Find the landing pages that leak.
- Compare GA4 with platform-reported results.
- Set up key events, audiences and custom dimensions.
Set it up
- Log in to Marketer and open Settings, then Integrations.
- Find Google and click Connect.
- Sign in with Google and pick the GA4 properties Marketer can use.
- Choose read-only, or let Marketer propose changes for you to confirm.
- That’s it. Google works in chat, reports, automations and its dashboards.
Triple Whale
Snowflake