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Know what your next
ad should say.

Marketer’s Creative Team turns customer language, market research and campaign results into one brief. You approve the direction. Our designers make the ads.

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  • Used by 2,000+ businesses
  • 5,000,000+ ads created
Market researchYour creativesLive ad performanceNext creative direction
A smiling model holds colourful B.O.B product boxes against a terracotta background.Colourful BRULO beer cans stacked above a blue discovery box.A Beau Bottles birthday prosecco bottle on a sunlit table beneath the campaign headline.Bed Kingdom bedroom creative with a dark upholstered bed and the headline The Upgrade Your Bedroom Deserves.Design Letters gold necklaces layered over a white shirt, with a red heart and letter pendant.Modkat litter box and a black cat in a bright, carefully styled living space.
An abstract network of fine blue particles. Market research, your creatives and live ad performance flow together into the next creative direction, beside rotating examples of work made by Marketer designers.

Most ads are a guess.
Yours don’t have to be.

  • 2%of ads become winners. Finding one takes about fifty new ads.

  • 50+finished ads a week, each built on research into your customers and market.

  • 5.92×Meta campaign ROAS for Maison Ernest.

Gut feel and long queues.
Or briefs that learn.

Without Marketer

Briefs from gut feel.
Queues pile up.
Last round forgotten.

With Marketer

Briefs from research.
On brand, every placement.
Results shape the next brief.

Before it’s made,
know why it should work.

Every brief names one insight, one message and the evidence behind it. Our designers build the ad around them.

Creative briefBhoul · #14

Customer insight

“A good oil turns a plain dinner into an occasion.”

Home cooks, in their own reviews
Message to test

Bread’s best friend.

Taste first, for home cooks
Evidence behind it

Taste-first hooks stopped the scroll almost twice as often as the origin story.

Last test, 1–21 Sep
  1. The customer insight.

    What your customers want, doubt or ask before they buy, in their own words.

  2. The message we test.

    One clear angle per ad, so every result teaches you something.

  3. The evidence behind it.

    The market research or previous result that makes the angle worth a test.

See what’s working
in your creative.

BhoulCreative library

1–21 SepMeta

  • Winner
    Hook rate
    34.2%
    Spend
    $2,480
    • Home cook
    • Bland dinners
    • Taste first
  • Live
    Hook rate
    29.6%
    Spend
    $1,910
    • Home cook
    • Supermarket oil
    • Taste first
  • Live
    Hook rate
    18.3%
    Spend
    $2,020
    • Food lover
    • Supermarket oil
    • Origin story
  • In test
    Hook rate
    22.7%
    Spend
    $380
    • Gift buyer
    • Last-minute gift
    • Gifting
  • Next creativeDraftIn test
    Hook rate
    –
    Spend
    –
    • Home cook
    • Bland dinners
    • Taste first

What it means for you.

  1. Fresh creative, every week.

  2. Every ad starts from research.

  3. Each round learns from the last.

Maison Ernest Allure handbag and Opera boots styled together in a fashion film.
Maison Ernest Kennedy Espresso slingback heels shown in close-up and worn against a black leather seat.

A new creative world
for a Parisian original.

From product films to paid campaigns, Maison Ernest worked with Marketer across creative production and media.

  • 5.92×Meta campaign ROAS

  • 351assets in one month

Before we talk.

How does Creative Intelligence relate to the Marketer platform?

It is how a Creative Team engagement starts: the research, angles and brief our designers work from. The platform is included, so your marketers can use the same research and briefs in Marketer.

What will our team receive?

A research summary, candidate angles, an approved brief and finished ads from our designers. Products, formats and review rounds are agreed before production starts.

How soon do we see the first ads?

Your first test batch arrives 7⁠–⁠10 days after kick-off, and you are launch-ready in week two. After that, each new brief becomes finished creative in 3⁠–⁠7 days.

Do you run the media as well?

Yes, through the Growth Team. Choose the Creative Team on its own or add the Growth Team; your team or current partner can keep media buying.

What are the ad ideas based on?

We agree the research inputs with you: customer questions and research, product facts, existing creative and campaign learning. The brief sets the audience, proposition, reason to believe and a question to test. Findings and assumptions stay separate.

How do you keep the creative on brand?

We begin with your guidelines, product references and approved work. Designers shape the output, and your team reviews it against the agreed direction.

What should your next ad say?
Let’s find out.

Bring the product, your current creative and the question you want answered.

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