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Marketer Creatives / Research-led approach

Know what your next ad should say.

Start with customer language, product truth and recent campaign learning. Agree the angle and production scope, then let Marketer designers make the finished ads.

Book a demoSee how the brief takes shape

Research direction

From source to brief.

Keep the evidence close, make the choice visible and give the designers one clear job.

  1. 01

    Source

    Customer language, product facts and useful past campaign learning.

    Inputs agreed
  2. 02

    Finding

    What the evidence supports, with assumptions kept separate.

    Research summary
  3. 03

    Angle

    A candidate proposition tied to one question worth testing.

    Angles for review
  4. 04

    Brief

    Audience, message, reason to believe, formats and named media owner.

    Approved direction
Next
Designer production

When production is in scope, Marketer designers turn the approved brief into finished ads for the agreed formats.

Three TRIP fruit drinks with citrus, berries and branded sachets on a pink background.
TRIP
Cole Haan trainers styled on a city walk in a SoftMoc creative.
SoftMoc
Colourful BRULO beer cans stacked above a blue discovery box.
BRULO

Customer creative produced by Marketer designers, across products, formats and distinctive brand worlds.

Good company.

Finished ads.
Built from a clearer starting point.

A selected view of finished customer work from Marketer Creatives, across products, formats and distinctive brand worlds.

A smiling model holds colourful B.O.B product boxes against a terracotta background.
B.O.B
Bed Kingdom bedroom creative with a dark upholstered bed and the headline The Upgrade Your Bedroom Deserves.
Bed Kingdom
Colourful BRULO beer cans stacked above a blue discovery box.
BRULO
Friends raising glasses around a table with pastel TRIP cans
TRIP
Design Letters gold necklaces layered over a white shirt, with a red heart and letter pendant.
Design Letters
A Beau Bottles birthday prosecco bottle on a sunlit table beneath the campaign headline.
Beau Bottles

1–6 of 8 selected creatives

A clearer handoff from question to creative.

A fit when you have a product in market, useful source material and a specific creative question. The media owner agrees what the next test should answer.

Outputs in the agreed scope

  • A focused research summary with sources and assumptions visible
  • Candidate angles tied to one customer or product question
  • An approved creative brief for Marketer designers
  • Finished ads in the formats included in the production scope
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Before we talk.

How does Creative Intelligence relate to Marketer Product?

Creative Intelligence is the research-led way to start a Marketer Creatives engagement. It shapes the research, angles and brief that Marketer designers use for production. Marketer Product is the separate workspace for your own marketers to research, prepare briefs and use supported campaign workflows.

What will our team receive?

The agreed scope can include a research summary, candidate angles, an approved creative brief and finished ads produced by Marketer designers. Products, formats and review rounds are agreed before production starts.

Do you run the media as well?

Yes, through Growth. Growth and Creatives are separate offers. Choose either on its own or combine them. Your team or existing partner can keep media buying.

How is the test question used?

Agree one question with the team that runs the media. Read the result alongside the audience, offer, media setup and trading conditions, then use it to review the angle and decide what to make next.

Can we start with one product or market?

Yes. Bring the priority and the work already in market. We can discuss a focused production scope before extending it.

What should your next ad say?

Bring the product, the current creative and the question you want to answer.

Book a demo