Product
Put the context to work.
Research, brief preparation and supported campaign workflows for your marketers.
Black Friday · 27 November 2026
Black Friday won’t wait.
Get your offer, creative and media plan ready before the rush. Marketer brings AI intelligence, designers and media expertise around the work you need.
A good offer.
A brand worth
coming back to.
Connect the promise in the ad to the experience after the click. Start with what still needs to be ready.
- 01
An offer that adds up.
Know what is left after the discount, delivery and returns.
- 02
Creative beyond the first ad.
Prepare distinct concepts, the formats you need and the next batch to test.
- 03
A media plan with an owner.
Agree budgets, reporting and who makes the next decision.
- 04
A promise the store can keep.
Match the ad to the product page, available stock and delivery dates.
Build up.
Show up. Follow through.
Black Friday is 27 November. Cyber Monday follows on 30 November. Adapt this planning sequence to your trading dates.
Now · Choose the offer.
Confirm products, margins, stock and the offer you can deliver. Agree what needs to be ready first.
- Leave with
- A commercial brief with stock, margin and offer terms.
- Accountable team
- Offer and product owners
Use your own launch dates, stock and delivery cut-offs to shape the plan.
TRIP
350+ assets.
Six weeks. One TRIP.
Product launches, Meta, Amazon, TikTok Shop, email and web. More places to show up, with the same distinctive brand.
TRIP’s published six-week creative production result. It is not presented as a Black Friday campaign outcome.
A sale needs more
than a sale ad.
Gifting ideas. New-season launches. Offer-led creative. Selected customer work from across the year.
1–6 of 6 selected creatives
Your team.
More to work with.
Choose the support the plan needs. Each offer works on its own or with the others.
Creatives
Give the offer a point of view.
Designers and production for your products, concepts and channel formats.
Growth
Put expertise behind the spend.
Media buying, reporting and marketing responsibilities, scoped to your plan.
Your team owns product, stock and fulfilment information. Store work is included only when agreed in the scope.
Before we talk.
When is Black Friday 2026?
Black Friday is Friday 27 November 2026. Cyber Monday follows on Monday 30 November. Plan around your own launch dates and delivery cut-offs, too.
How soon should we start?
Start with the work still missing. New concepts, production, testing and approvals all need room in the plan. We’ll discuss a realistic scope against your trading dates.
What can Marketer help with for Black Friday?
Marketer Product helps your marketers research, prepare briefs and use supported campaign workflows. Marketer Creatives supplies designer-led production. Marketer Growth takes on agreed media buying, reporting and marketing work. Choose one, two or all three. Each works on its own.
Can we keep our current team or media partner?
Yes. Keep the responsibilities you already own and add research, creative production or media support where needed.
Do we have to buy all three offers?
No. Product, Creatives and Growth work independently or in any combination.
Who handles stock, checkout and delivery?
Your team confirms the product, stock and delivery facts. We plan the marketing around them. Store work is included only when it is part of the agreed scope.
Give the work time to work.
Bring your trading dates, the creative you have and the gaps you need to fill. Let’s agree the next move.
Book a demo